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56009

LEADS GENERATED

170+ B2B Leads per month

Harnessing the Power of Google Search Campaigns

Discover how a clothing manufacturing business in the UAE achieved an astounding 3200% return on ad spend (ROAS)!

Our Solution

Product use-based keyword divisions

Through extensive keyword research, we categorized our campaigns based on specific product uses. This targeted approach allowed us to reach potential customers precisely when they were actively searching for clothing solutions that aligned with their specific needs and intentions.

Microtargeting

By analyzing demographics, interests, and online behaviors, we applied microtargeting to narrow down our audience segments.

Custom product-based landing pages

These specialized landing pages provided a seamless user experience and emphasized the most important benefits and features to potential customers.

Chatbot automation

To enhance lead generation and customer engagement, we implemented chatbot automation on our client's website. This automated solution allowed us to interact with visitors in real-time, address their inquiries, and capture essential lead information promptly.

Problem Areas

Intense competition

The clothing manufacturing industry is highly competitive, requiring our client to find unique ways to differentiate themselves from competitors and capture the attention of potential leads.

Positioning difficulties

Establishing a distinct brand positioning was crucial for our client to stand out in the crowded market and effectively attract their target audience.

Limited brand awareness

Our client faced challenges in generating leads due to limited brand awareness within their target market. The lack of recognition and visibility made it difficult to attract and engage potential customers, hindering their lead generation efforts.

Results

Understanding your Audience

How using long-tail keywords supercharged our campaign

By A/B testing multiple keyword groups, we finalised 10-15 high performing keywords relevant to individual products and saw the covnersion rate rise to over 18%.

3200%

ROAS

18.85%

Conversion Rate

170+

Monthly Conversions

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